Air France Marketing Strategy

Air France Marketing Strategy Air France, one of the worlds largest airlines, has a history in aviation going back nearly a century. As part of the Air France KLM Group and a member of the SkyTeam global airline alliance, they are able to offer the best in-flight service and widest choice of travel routes to customers (Staniland, 2003, p.262). As a service organisation, Air France must necessarily offer high quality service at all levels to its customers, and this report considers both the current state of the organisation and how it achieves this level of service quality. The 7Ps of marketing is the main framework used and consideration is also given to the benefits of relationship marketing for the organisation. 7Ps of Marketing in Relation to Air France Its Partnerships The 7Ps of marketing are an extension of the traditional four Ps of marketing, i.e. product, price, place and promotion, to take account of changes in approach that incorporate service delivery and thus adds in people, process and physical evidence to provide an overall service marketing mix(Nargundkar, 2006, p.45). 1) Product Air France has two main strands of product offering on the ground services and in-flight services. The first relates to access to major airports with appropriate parking, duty free shopping facilities and safe and efficient baggage handling as well as good quality customer service at reservation counters, booking in desks, online booking services etc. Inflight services are less tangible and more prone to customer perception, and include areas such as cabin crew approachability and comfortable seating as well as in-flight shopping and entertainment/ refreshment. For Air France, delivery of a quality product in both aspects is a major element of business offering as they realise the importance of this to customers (Alamdari, 1999). 2) Price For many leisure travellers, price is one of the major considerations when choosing an airline, along with accessibility to airports, and flight times (Doganis, 2006, p.211). For Air France, their price structure is based on basic fares, both leisure and business plus additional costs such as taxes, and the service provided by the airline. As a strategy they have selected value for money pricing (Taneja, 2004 p.166), charging the average price when compared with their competitors. 3) Place Place in this context refers to how, where, why and when consumers purchase (Crane, 1993, p.19). For Air France this may be direct through the airline, either online or by phone, as part of a holiday package or through a third party travel agent. 4) Promotion Encouraging awareness of the value provided by an airline is done through promotion. In the case of Air France this is done through a combination of joint promotions with their strategic partners, both airline and non-airline based as well as direct advertising and promotion through magazines and TV advertising and in holiday brochures. The companys promotional stance is heavily based in promoting its French basis, with a brand image based on style, colour (blue) and positioning themselves as the representation of France in the air (Kaynak Kucukemiroglu, 1993). In addition, the companys partnerships with organisations such as Hertz Rent a Car, who are able to offer discounts and special deals to Air France customers and Allianz, who offer a digital safe-box to Air France customers, offer a further route to raising customer awareness of the brand and its offers. 5) People As a service provider, the people employed by Air France are its representatives and their attitude and service delivery can be a major factor in customer loyalty (Ostrowsky et al, 1993). As such the company invests heavily in ongoing training to ensure that their values and attention to customer care are demonstrated at all times, including ensuring their staff are trained in the latest medical procedures to provide care for patients in an emergency (Bertrand, 2004) 6) Process As a result of the numerous ways that flights can be booked, there are various different distribution channels for Air France, such as travel agents, their own direct booking service, which is either by telephone or online, as well as their affiliations and partnerships with other airlines and flight related organisations (Shaw, 2007, p.225). These include Hertz car rental and the RATP (Regional operators of local transport in Paris) who will recommend the airline to its customers in a reciprocal arrangement. 7) Physical Evidence This aspect of the 7Ps relates to the overall operating environment and the interaction between this and consumers. For Air France this means the physical aeroplanes, their seating layout and refreshment offerings are the physical evidence of their ability, or not, to deliver to the customers satisfaction. In addition, even before take-off the physical environment for booking in baggage, dealing with queries and customer service desk need to be visually appealing to customers to ensure that they do not have a negative experience with the airline, its staff or its partners. Air France staff have a distinctive uniform, designed by Christian Lacroix in 2005, (Lerpold, 2007, p.174) which they share with other Skyteam Alliance partners, to encourage customers to recognise the solidarity within the industry and to engender the feeling that the service will be standardised to the highest quality throughout their interaction with Air France. Relationship Marketing and Air France For Air France, relationship marketing means ensuring that customers feel that their needs are paramount throughout the whole travel experience, from the initial booking right through to their leaving the airport with their baggage intact as well as encouraging customer feedback with surveys and questionnaires. By developing relationships with frequent flyers and offering them promotions and discounts Air France can ensure that they will return to the airline again and again (Gilbert, 1996). A further benefit of this approach, which should include incorporating opportunities for customer feedback on their flight experience with Air France and demonstrating that the feedback is listened to and acted on is the use of word of mouth (Farrugia Quigley, 2009). In a world of social networking, consumers who have had a positive experience with the airline will encourage friends and colleagues to fly with Air France rather than a cheaper, budget airline, due to the premium service offered which includes the Planete Bleue package, a service specially designed to cater for families with young children and teenagers (www.airfrance.com, 2010) Summary Air Frances strategic partnerships and high commitment to service quality has meant that they have a good reputation with consumers and as such are able to demonstrate high levels of customer loyalty. All of these factors have contributed to make it one of the worlds largest airlines and an attractive partnership option for other airlines and customers.

Research the German Car Industry †BMW Essay

Within this dossier I am going to research the German Car Industry, firstly I am going to give a little background history to Germany, then Berlin where the person will be based to work for BMW. Then finally I will tell the person about BMW, their history and his/hers role within the company. I have decided to use a 50/50 approach to this dossier by this I mean 50% will be on the country i.e. Germany and Berlin and 50% will be on the company. I have chosen this because I feel, and will explain throughout this piece of work that it is very important to know the ways and the customs of a country as well as the industry in which you are going to work. I will try through this piece of work to help the person ‘settle’ in quicker and be comfortable of his/her surroundings. If someone feels happy in his/her surroundings then this should spread into his/hers work life and by focusing more on the country I feel this could happen quicker than usual. About Germany Population: 82,057,000 Size: 357,021 kmà ¯Ã‚ ¿Ã‚ ½ Adjacent countries: Austria, Belgium, Czech Republic, Denmark, France, Luxembourg, the Netherlands, Poland, Switzerland Highest point: Zugspitze (2,962 m) – 31% of the country is covered with forests Coastal line: 2,389 km Life expectancy: 77 years (Men – 73 years; Women – 80 years) System of government: The Federal Republic of Germany is a democracy with a liberal free-market economy, freedom of religion and freedom of the press. Germany is a member of the European Union (EU). Capital: Berlin (3.47 million inhabitants) 16 States in the Federal Republic: Baden-Wà ¯Ã‚ ¿Ã‚ ½rttemberg, Bavaria, Berlin, Brandenburg, Bremen, Hamburg, Hesse, Mecklenburg-Western Pomerania, Lower Saxony, North Rhine-Westphalia, Rhineland Palatinate, Saarland, Saxony, Saxony-Anhalt, Schleswig-Holstein, Thuringia Railway system: 43,966 km Freeways and roads: 633,000 km Bicycle tracks: 40,000 km Federal and national waterways: 10,000 km Sea water routes: 23,000 kmà ¯Ã‚ ¿Ã‚ ½ Time zone: In Germany, clocks are set to Central European time. From the end of March to the end of October (summertime) they are put forward one hour. (Source: German tourist office) Economy Overview: After the fall of the Berlin Wall, progress towards economic integration between eastern and western Germany is clearly visible, yet the eastern region almost certainly will remain dependent on subsidies funded by western Germany until many years to come. The staggering $390 billion in western German assistance that the eastern states have received since 1990 – 40 times the amount in real terms of US Marshall Fund aid sent to West Germany after World War II – is just beginning to have an impact on the eastern German standard of living, which plummeted after unification. Assistance to the east continues to run at roughly $100 billion annually. Although the growth rate in the east was much greater than in the west, it will take 10-15 years for the eastern states to match western Germany’s living standards. The economic recovery in the east is led by the construction industries which account for one-third of industrial output, with growth increasingly supported by the service sectors and light manufacturing industries. Eastern Germany’s economy is changing from one anchored on manufacturing to a more service-oriented economy. Western Germany, with three times the per capita output of the eastern states, has an advanced market economy and is a world leader in exports. The strong recovery in 1994 from recession began in the export sector and spread to the investment and consumption sectors in response to falling interest rates. Western Germany has a highly urbanized and skilled population that enjoys excellent living standards, abundant leisure time, and comprehensive social welfare benefits. It is relatively poor in natural resources, coal being the most important mineral. Western Germany’s world-class companies manufacture technologically advanced goods. The region’s economy is mature: services and manufacturing account for the dominant share of economic activities, and raw materials and semi manufactured goods constitute a large portion of imports. Read more: Swot Analysis of BMW Current Issues in Germany Currently, Germany is facing post reunification economic problems caused by a number of factors including the flow of refugees into Germany, the flow of East Germans leaving to West Germany, and the poor economic conditions left in East Germany by the Communists. In the East, the unemployment rate remains at about 18%, despite efforts to lower it. Within the political arena Germany remain to be one of the fieriest opponents to the war on Iraq and diplomatic relations between themselves and the USA and Britain and have hit a low point, but given time and talking these issues will be resolved. Germany has changed a lot since the end of the Second World War. This is a country that lay in ruins, the majority of its infrastructure was destroyed, millions of its citizens were killed and its economy was in tatters. However nowadays nearly 60 years after the war Germany brought itself back into world economics. Germany remains to be one of the main players in global economics, its many industries i.e. the car industry have lifted it from the depths of recession to become a strong economy. About Berlin Located in the north-east of Germany and with a population of 3.5million, one third is covered by woodland, parks and waterways. Despite efforts to become a city of the future, Berlin has also made every effort to preserve its history. Berlin is home to the largest construction project Europe has seen since World War II, the city is redefining itself. The construction of the Berlin Wall on Aug 13, 1961 set the seal on the city’s division and separated its people. The city celebrated on Nov 9, 1989 when the Berlin Wall was torn down. After the reunification in 1990 Berlin became residence of the Federal Government, which held its first plenary session in the redesigned Reichstag on Apr 19, 1999. The Reichstag with its new glass dome became an attraction for both Berliners and tourists from all over the world. The new millennium was celebrated with a magnificent party at the Brandenburg Tor. A lot has changed in Berlin since then. And Berlin will keep changing. Museums Berlin’s museums present art works of international appreciation. More than 170 museums invite to see collections of the world culture such as the Pergamonaltar or the bust of Nofretete, painting works from Giotto and Breughel over Caspar David Friedrich and Picasso to contemporary artists. Spectacular new buildings like the Filmmuseum or the Jewish Museum and the reopening of great museums like the Old National Gallery enhance the fascinating range of Berlin’s museums. Nightlife Night owls with stamina can also give their undivided attention to the interesting range of pubs around Savignyplatz in Charlottenburg. The area consists of a great number of restaurants and bars where everyone can meet the stars of television or Berlin’s culture and political scene. Here is the melting pot that combines symbolically the former west and the new centre to a harmonic construction. Especially the younger crowd is attracted to the Pariser Straà ¯Ã‚ ¿Ã‚ ½e. At this location you will find taverns, bars, American diners, Mexican restaurants and very modern and stylish discos. During the summer life concentrates on the street in form of many chairs and tables that invite us to rest. In the middle of this street the well-maintained Ludwigkirchplatz with its rich areas of green providing a relaxing shadow is located. For someone who is going to live in a strange country it is important if they make themselves aware of certain customs within that country or a certain part of the country i.e. Tipping in a restaurant the bill you receive at a hotel, restaurant, cafe or bar often includes a service charge already. A tip is an indication of your satisfaction – 5% is average, whereas 10% indicates exceptional service. Tip taxi drivers about 5%, and porters and others who assist you with baggage one Euro per item. Berlin is one of the liveliest capitals in the world; it has huge volumes of history attached to it German Car Industry Germany is the birthplace of the automobile – in 1887 Karl Benz designed a couch fitted with an internal combustion engine, and the modern car was born. In 1901 Germany was already producing 900 cars a year; today the total is as high as 10 million. The industry employs about 1.26 million people, and over half of all the cars produced in Germany are exported. Today Daimler-Chrysler, the result of the merger between Daimler-Benz, Germany’s largest manufacturers of cars, and the American Chrysler Corporation, is the third largest car manufacturer in the world. The names of the car companies tell interesting, often personal stories. For example, when August Horch designed his first car, another car manufacturer operated under Horch’s name, so he was forced to find a new name for his company. He selected the Latinised version of the German word Horch, listen, and came up with Audi. Mercedes was originally the name of an early Daimler sports car – it was named after a client’s daughter. The car industry has remained one of the pillars of the German economy. Currently about 1.26 million people are employed in the car industry. In 1998 5.73 million cars were produced and 3.27 million of these were exported. Daimler-Benz is the largest of the three major players, Volkswagen being the second and BMW the third. The car industry is, however, facing the biggest changes since the introduction of mass production. With ever changing markets and fluctuating economies mass production in the old sense may be on its way out. Cars that are not sold quickly turn into huge losses for their company. This may be avoided by introducing more flexible production systems. The idea is to produce cars according to customer’s wishes and, more importantly, when they want to buy them. This idea is based on BTO (built-to-order) systems. In Germany about 60% of cars are built according to orders placed directly or indirectly with the factory. The next step, mass customisation, would suit both customer and manufacturer. The problem is to develop a production system that can adapt quickly to a changing demand and supply at a lower cost. Together with American and Japanese car makers Volkswagen is involved in the so-called â€Å"3DayCar† project which tries to apply the mass customisation model initiated by the computer manufacturer DELL to the car industry. Considering the size of German car manufacturers like Volkswagen and Daimler-Benz, these new production methods may mean major changes on a huge scale. Another change is the increasing size of car manufacturers. The five leading corporations worldwide are General Motors, Ford, DaimlerChrysler, Toyota and Volkswagen. The worldwide overproduction of cars and fluctuating markets has meant that all five have been involved in a number of acquisitions and mergers in order to consolidate their position as global players. DaimlerChrysler is now said to be interested in Mitsubishi Motors and Volkswagen in BMW. German Car Exports to Ireland In the year 2000 about 25% of all new cars bought in Ireland were of a German brand. (55.160 vehicles). The largest number of imports, 37 700 cars, were by Volkswagen. BMW BMW, which stands for Bayerische Motoren-Werke, started off as a manufacturer of aircraft engines. After the First World War the production of these engines was forbidden by the Peace Treaty of Versailles. BMW therefore began to manufacture motor cycles. Later on BMW bought a company which was licensed to produce a car called Dixi. The cars sold very well despite the economic downturn of the late 1920s and when the licence expired BMW started designing their own models. The company began building six cylinder cars and sporting models. With every new model BMW introduced went a sporting model since taking part and winning races was the best publicity a car manufacturer could get. During the war the company received large orders to build aircraft engines. Because of its contribution to the arms industry of the 1930s and 40s the BMW plants were banned from production for three years after the Second World War. Two of the company’s plants, in Berlin and Eisenach, were in the Russian sector and later were nationalised by the East German government. The factory in Munich remained, but since it had only produced motor cycles car production did not start until 1951. For a while the company tried to both mass-produce as well as develop prestigious models which put it under considerable financial strain. In 1959 BMW nearly went bankrupt but managed to keep going. Between 1955 and 1962 the company produced Isetta cars under licence. This led BMW to work with Italian designers which proved to be very successful for the company. A major reorganisation of the company took place in the early Sixties under the auspices of major shareholder Herbert Quandt. The success of these changes allowed BMW to built bigger cars and offer a more comprehensive range in the following years. In today’s competitive markets the quality of the marketing and advertising of a product is just as important as the quality of the product itself. An example of this is the latest advertising campaign by BMW in the US. Instead of TV and cinema ads BMW financed five short films which can be viewed on the internet. The films are made by internationally renowned directors and are part of a series called The Hire. All films feature a chauffeur and his car, a BMW. Guy Ritchie’s film, the first of the series, stars Madonna and was an immediate success. Since the start of the US campaign three months ago (May 2001) six million people have viewed the films and BMW is now considering a similar project in Germany. Surveys showed that most potential customers are far more likely to surf the internet than to look at TV or magazine ads. The campaign, which is typical for so-called Image-Advertising, indicates that the perception of a car is nowadays as important as the actual product, if not more so. (www.goethe.de) BMW Group worldwide mission statement is: â€Å"To be the most successful premium manufacturer in the industry.† What is BMW (GB) Ltd’s turnover? 1996 à ¯Ã‚ ¿Ã‚ ½1,239,000 1997 à ¯Ã‚ ¿Ã‚ ½1,400,000 1998 à ¯Ã‚ ¿Ã‚ ½1,478,000 1999 à ¯Ã‚ ¿Ã‚ ½1,580,000 2000 à ¯Ã‚ ¿Ã‚ ½1,511,000 2001 à ¯Ã‚ ¿Ã‚ ½1,966,000 2002 à ¯Ã‚ ¿Ã‚ ½2,350,000 (Source: www.bmw.com) BMW (Bavarian Motor Works) began life as a manufacturer of aircraft engines during World War I when it built a reputation of reliability and excellence. In 1923, BMW built its first motorcycle and in 1928, its first motorcar – a version of the Austin Seven built under licence. Production Range. With a workforce of approximately 2,700 employees, the Berlin Plant builds up to 400 motorcycles of the R, K and F Series a day. Also manufacturing camshafts, brake discs and track control arms for BMW’s various car models, the Berlin Plant is an important supplier for other locations within the BMW production network. Human resource policy The human factor is the No. 1 criterion in determining a company’s relative success. Accordingly, we see our associates not as a cost factor, but instead as an essential performance factor. This is especially true because any human resources policy that is not oriented towards the associate will always lead to negative cost effects in the long run, thus proving uneconomical. As a future-oriented company, we seek to pursue an exemplary, creative and associate-oriented human resources policy, making significant contributions to business success through our human resources activities. The human resources policy of the BMW Group is an integral feature of our overall corporate policy in both strategic and operative decisions. What are the BMW Group brands? BMW The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality MINI The MINI brand wins hearts and turns heads. MINI is part of a lifestyle that is cosmopolitan and confident, ready for everything. Rolls-Royce Uncompromising concentration on quality is a matter of course. The Rolls-Royce fascinates through unique solutions in detail BMW Ltd applies selection processes for both internal and external applicants which ensure the appointment of the highest quality staff. Special selection events are designed to give applicants every opportunity to demonstrate their skills and abilities in a variety of relevant activities and to learn as much as they can about the organisation and the role they are applying for. BMW Ltd actively encourages its employees in the development of their careers Generally, vacancies will be advertised internally and wherever possible a current member of staff will be recruited into a position. Only if an internal appointment is not possible will BMW consider external recruitment. BMW Ltd operates an equal opportunity policy BMW Ltd offers all employees (Head Office and Dealer Network) the practical support, advice and training opportunities to encourage personal development, aligned to the achievement of corporate objectives. The BMW Centre for Development team helps employees to select and undergo the most appropriate training programme for their needs. Requirement is assessed annually during the appraisal process Managers are expected to interact regularly with their team and this process is formalised through â€Å"Portfolio† where managers and employees review performance together every November covering the following areas: * Review of performance against agreed objectives * Establishing objectives for the forthcoming 12 months * Identification of individual training and development needs Planning actions to build on strengths address weaknesses and plan career development. BMW offer an extensive induction programme which includes one or two days where the person is allowed to talk to fellow workmates on an informal basis. New workers are put into groups and set a task i.e. finding certain places within the factory. They are also assigned a mentor for 12 months this is so if they have any problems they can go to this person and hopefully they can sort it out, usually the new worker doesn’t use the mentor for 12 months it’s normally for the first month or so. BMW Ltd applies selection processes for both internal and external applicants which ensure the appointment of the highest quality staff. Special selection events are designed to give applicants every opportunity to demonstrate their skills and abilities in a variety of relevant activities and to learn as much as they can about the organisation and the role they are applying for. BMW Ltd actively encourages its employees in the development of their careers BMW Ltd offers all employees (Head Office and Dealer Network) the practical support, advice and training opportunities to encourage personal development, aligned to the achievement of corporate objectives. The BMW Centre for Development team helps employees to select and undergo the most appropriate training programme for their needs. Requirement is assessed annually during the appraisal process. Courses available to staff include: Management Sales After sales Technical Dealer Service Managers are expected to interact regularly with their team and this process is formalised through â€Å"Portfolio† where managers and employees review performance together every November covering the following areas: Today BMW has various production plants in Germany, Austria, South Africa and the USA as well as sales offices in Asia and Mexico. Apart from cars and motor cycles the group is involved in the production of aircraft engines. Cars, however, account for nearly 75% of the company’s sales. Company’s operations also include software (softlab GmbH). Due to recent changes in the car industry there has been speculation about a possible merger between BMW and another car manufacturer, but the Quandt family who owns about half of the BMW shares has downplayed such speculation. In the beginning of 1994 BMW bought 80% of the shares in the Rover Group. The company later on sold Land Rover to Ford and Rover Cars to Phoenix Consortium. BMW is known for its production of passenger and Formula 1 cars as well as motor cycles. In the year 2000, BMW sold 830 000 cars, 74 000 motor cycles and employed 93 000 people. BMW are and will continue to be one of the largest car manufactures in the world, producing top of the range vehicles for years to come and being a credit to Germany is what BMW is all about. Bibliography www.goethe.de excellent site provides very good history on the car industry within germany and also that of bmw www.btm.de Another very good website, very helpful, will post out brochures to you about germany and getting around Berlin. Would be very good to a person who has never visited germany www.germanytouristoffice.de A good site offering details on accomdation within Germany, although does lack in the fact that it could be more helpful with regards to providing maps etc of germany www.guardian.co.uk Provides good history articles on various car manufacteurs in germany www.geographic.org Provides excellent maps first of Germany then of Berlin, its different regions etc. www.aboutgermany.org Good website providing information on different festivals that happen in Berlin, also features tips on how to live to in Germany Dossier German Car Industry

The Surprising Details Regarding Term Paper Writing Sites That Most People are not Aware Of

The Surprising Details Regarding Term Paper Writing Sites That Most People are not Aware Of You will read the most exhaustive definition of a term paper, learn to create original content, and the way to structure your paper correctly. If you must be educated then you might need to learn to express yourself on paper. If you understand how to compose a term paper, get ready to choose among dozens of topics that could be appropriate for you. Anyway, you will receive a fully original paper free of trace of plagiarism. Whether you need to make a paper of one-of-a-kind flawlessness, just get an essay here and our writers will provide help. Luckily, there are a couple expert term paper writing guidelines that can help you in creating a robust and strong essay. The Number One Question You Must Ask for Term Paper Writing Sites Thus, you will know all that is necessary. You also have to complete the work within the assignment deadline. 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Reflection On Oppression - 707 Words

An issue in my own life that I needed to face that lead from reflection to action was an abusive relationship. Linked to the spiral model of learning the first step taken by myself was identifying i belonged to an oppressed group. Admitting both the situation, along with belonging to a group of oppression was extremely challenging for me. To overcome these issues I needed to reflect on it. Once again, this is challenging, as reliving it is hard, and being honest with oneself is hard. During my reflection of my own experience there were large amounts of fear, fear to admit it as that means not only has something bad occurred to me, but that my partner had been â€Å"bad† through his treatment towards me. My feelings were all over the place†¦show more content†¦If he had received a paycheque, levels of respect and appreciation would increase for a while. The most obvious analysis was the power structure that existed within this relationship. He was a male and dominant I was a woman not only seen as inferior, but acted and treated as so. He was the breadwinner compared to me after I just gave birth to our daughter. Another part of me analyzing the experience was recognizing that I need the support of my allies. I needed to confide in those I trusted and relate to those who have experience the same situation to gain an understanding of possibilities for changing the situation. My goal was to move forward from feeling like a victim, or hating myself for allowing what had happened to occur. I wanted to love myself, appreciate myself, and build my self-esteem in hopes it would ensure this would never occur again. Most of all I wanted to ensure that my life and my choices for myself would be something my daughter good see as a good role model. Implication were that to move forward I would have to experience pain to work through the mental, and emotional implications the abuse had created. This included depression, anxiety, fear, self-loathing, ne gative thinking, attachment issues, and others. I planned doctor’s visits, gym memberships, and family gatherings to support me though my experience. I needed to next take action against the oppression I faced and this was the beginning of doing so. I began seeing a counselor toShow MoreRelatedInternalized Oppression Reflection1141 Words   |  5 PagesInternalized Oppression Since I was a child, I always knew about social class, especially when my mother would use food stamps to purchase food at the store and the dirty looks we would get. Reflecting on my background and how I have put myself down over the year because I thought I was low class or didn t make enough money to go to certain restaurants really is something eye opening. I would oppress myself in so many ways, it was unbelievable, and it just isn t a problem that I alone am sufferingRead MoreFreire s Theory Of The Oppressed And The Oppressor Collins, Brooks, And Kidd1628 Words   |  7 PagesFreire addresses in his Pedagogy of the Oppressed as he emphasizes how liberation transcends time, and atmosphere. Instead he chooses to illustrate a process which is embodied by acceptance of the oppressor, activism, fellowship, solidarity, and reflection, it is these components that create the means for a successful path to liberation, while simultaneously allowing for the identification of personal an d societal growth (Paulo Freire, Pedagogy of the Oppressed). 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The journal ar ticles; â€Å"A Social Worker’s Reflections on Power, Privilege, and Oppression† by Michael Spence; â€Å"Pregnant With Possibility†, Merlinda Weinberg; and Racial Macroaggressions in Everyday Life†, Derald Wing Sue, et. al.; have illuminated some common issues that can occur during my career that will have a profoundRead MoreBeing Majoring Or Minoring Into Integrated Educational Studies Course925 Words   |  4 Pagesstudents on a more personal level. I believe this has been invaluable in helping me learn because it establishes a sense of trust amongst students and creates a more comfortable and open atmosphere to discuss topics like diversity, difference, and oppression—something I think is necessary to gain a better understanding of these issues. With the focus of these discussions being mainly on in-class activities, such as the ethnic studies debate or the multicultural-self worksheet, I feel it allows me toRead MoreThe Youth Oriented Hip Ho p Movement1498 Words   |  6 Pagessimply be a reflection of the reality. Hip-hop, as an artistic outlet, challenges the dominant culture whereby teens living in urban areas are frequently subjected to violence and harmful activity, and therefore speaks against the structural oppression within society. Emerging out of the South Bronx in the 1970s, hip-hop culture and rap music became a musical instrument of creative resistance for African-American youths. It was a way for them to denounce and resist racism, oppression, and povertyRead MoreSocial Oppression Virginia Woolf Essay1507 Words   |  7 Pagestheme: the theme of social oppression. Social oppression was shown in two ways: the oppression of women as English society returned to its traditional norms and customs after the war, and the oppression of the hard realities of life, concealing these realities with the elegance of English society. This paper discusses the purpose of the city in mirroring the theme of social oppression, focusing on issues of gender oppression, particularly against women, and the oppression of poverty and class discriminationRead MoreCritical Reflection On Self And, And Challenging External Power Structures804 Words   |  4 Pagesour interests that potentially harm service users (Bloom, 2006). Through critical reflection we have a better understanding of power relationships, which makes us mindful of not perpetuating people’s experiences of oppression in our working relationships with them. Deconstruction highlighted how implicit construction of power is disenabling and easily subscribed to as the dominant discourse. Critical reflection allows social workers to silently asking oneself as observing oneself in practice questionsRead MoreJane Eyre Character Analysis1402 Words   |  6 Pagesdisregarded. Looked down upon by society, they are made to feel suppressed and as if their thoughts do not matter. Such feelings of oppression seem to drive both Jane and Bertha to madness; Bertha seems to embody the inner rage that Jane tries to control within herself throughout the novel. Through drawing parallels between Jane and Bertha, BrontÃ'‘ highlights the oppression commonly faced by women in Victorian society and seems to suggest that the constant subjugation that they face causes them to turnRead MoreA Study on Slavery1112 Words   |  4 Pagesdrug-related crimes, although whites use drugs as often as blacks do (Wise, 2012). To improve African American relations today, it is first and foremost important to recognize that the grievances of African Americans are not unwarranted and that racial oppression is not ancient history (Milloy, 2012). Educational programs need to be improved, allowing both whites and African Americans learn the history of slavery, prejudice, and discrimination as well as the history of civil rights movements. The population